Understanding the market is essential to be able to be successful in any market. The key is to understanding is to gather all creditable information that is available. The key word is “creditable”. Experience is the best teacher of what is and what is not creditable. To ascertain the best path to market a property, you must know the proper advertising vehicle that will attract a buyer. It must be truthful, creditable, and void of making the receiver of the advertising to feel they are not being sold, but helped. Each type of Real Estate has a “best” focus. To Market a home, it may take well-designed and well placed signs or well-focused newsprint. To market a subdivision, you must know which builders are capable to fulfill their contract and render a product that a developer will be proud to put it on his resume.